An at-home professional massage is officially one of the greatest innovations in the wellness industry

Home / An at-home professional massage is officially one of the greatest innovations in the wellness industry


26th Jun 2019

The only thing better than a professional, work-all-the-kinks-out massage, is said massage taking place in the comfort of your own home. Blys is doing just that – bringing together a community of qualified therapists all over Australia who will quite literally arrive at your doorstep, complete with massage table and essential oils, and set up in your living room. The best part is that it’s all booked via the Blys app or website, so no human interaction is necessary. It’s like Uber Eats, but for relaxation.

The genius idea belongs to Ilter Dumduz, who coincidentally had it when he was walking home from a massage appointment of his own. The commute was his time to destress and enjoy the post-treatment sense of calm, but it also got him thinking about how his background in tech could be applied to improve the experience tenfold for massage-goers everywhere.

The result was clearly a great one – Blys now has 750 therapists within its network, and has seen huge growth over the past 12 months. But for Dumduz, it’s only the beginning, with an all-encompassing wellness service the end goal. “We’ve already begun our shift to becoming an all-around wellness platform. Our largest focus will be on how to deliver more services for maximum convenience nationwide. We really want to see how we can make wellness much more convenient and accessible for everyone,” he told Vogue.

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Self-care, and the wellness industry in general, is in the midst of an incredible boom, with people prioritising their physical, mental, and emotional wellbeing during a time of increasing deadlines and cortisol levels. Enabling people to utilise these services at home, sans the need to get properly dressed or fight traffic, is just another way we can work it seamlessly into our lives. The affordable Blys price point ($99 for an hour) is a bonus too, making massage a little more accessible.

The treatment itself is relatively straightforward: a therapist will arrive, set up with towels, a bed, and music, and ask a few questions regarding pressure preference and sore points before they start. After a heavenly massage tailored to your liking, you can quite literally put on your pyjamas and curl up on the lounge with Netflix and a cup of herbal tea. If that vision isn’t enough to entice you, the fact that Blys do in-room and corporate massages might – an hour of deep tissue after a marathon boardroom meeting sounds like a dream to us.

If you’re indulging yourself with a well-deserved at-home massage (because you deserve it), amp up the experience with lots of water, some essential oils, and a herbal tea afterwards – just like a spa, only there’s no one else in the dressing room.

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