Bottega Veneta’s Pouch bag is the It bag of 2019

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When it comes to the best of Europe’s sunny weather street style, it’s ironically a rain cloud-shaped clutch bag that’s leading the charge. The Pouch—one of the first releases by Bottega Veneta’s new-ish creative director Daniel Lee—was a style fixture at couture fashion week and Pitti Uomo. If you thought the era of the It bag was over, think again. The Pouch is the buy-now, wear-forever piece that’s re-inspiring how we shop now. Here’s what you need to know about the fiercely coveted It accessory that’s proving so hard to pin down in summer 2019.

What’s all the fuss about?

Well, Lee is ex-Céline, which means that anyone who’s been pining for a fresh Phoebe Philo-honed piece are taking note. It also helps that Lee enlisted British photographer Tyrone Lebon to shoot his sensuous debut campaign, an ode to sun-drenched holiday style, which cleverly landed in the bleak Northern Hemisphere midwinter (January 2019) and got fashion editors dreaming of their August vacations. Lee is also a master of the tight, in-store product edit, which is currently stoking the appeal of faithfully investing in a handful of uncompromisingly sumptuous building blocks by just one designer among fashion insiders. The beauty of the Pouch is that it goes with pretty much everything you already own and works for any occasion.

OK, who’s wearing it?

Every fashion editor you follow on Instagram, plus international buyers including MyTheresa’s Tiffany Hsu, entrepreneur Pernille Teisbaek and influential style star Linda Tol.

How do they style it?

With head-to-toe leather, crisp oversized shirting or those equally hard-to-source Bottega Veneta Bermuda shorts.

I’m sold. Is it hard to get hold of?

Pretty much. Our advice: ‘add to shopping bag’ ASAP. Good luck.

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