Democratic Senate campaign committee books $30M in fall TV ads

Home / Democratic Senate campaign committee books $30M in fall TV ads

The Democratic Senatorial Campaign Committee (DSCC) is booking more than $30 million in fall television advertisements as it looks to broaden its electoral map ahead of November.

The reservations from the group’s independent expenditure arm include bookings in two states that Democrats see as crucial to their efforts to recapture control of the Senate: Arizona and North Carolina. 

But in a sign that the party is looking to expand its opportunities, the group is also reserving airtime in Montana and Iowa, two states that lean Republican but that Democrats believe could come into play down the line. 


The reservations include a $6.4 million booking in Arizona, $7.3 million in Iowa, $5.2 million in Montana and $11.7 million in North Carolina. Groups often book television advertising months in advance in order to lock in better rates. 

“Democrats have expanded the map with great candidates, blockbuster fundraising and a focus on the issues that matter to voters,” a DSCC spokesperson said. “These investments are the latest sign that Republicans are on defense and the majority is in play.”

Democrats need to pick up at least three or four seats to take control of the Senate, depending on which party wins control of the White House in November. 

The battle for the Senate currently centers on four states where vulnerable Republican incumbents are fending off tough challenges: Arizona, Colorado, Maine and North Carolina.  

But one Democratic incumbent up for reelection this year, Sen. Doug Jones (Ala.), is in serious political jeopardy, meaning that Democrats will likely have to take at least four Republican-held seats — and hold back GOP challenges in nearly a dozen other states — to win a majority.


The largest share of the DSCC’s $30 million investment is in North Carolina, where Sen. Thom TillisThomas (Thom) Roland TillisKoch-backed group launches ad campaign to support four vulnerable GOP senators The Hill’s Campaign Report: It’s primary night in Georgia Tillis unveils new 0,000 ad in North Carolina Senate race MORE (R-N.C.) is up against Democrat Cal Cunningham in what is expected to become one of the most expensive Senate races this cycle.

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The group is also spending heavily in Arizona to take out Sen. Martha McSallyMartha Elizabeth McSallyGOP senators introduce resolution opposing calls to defund the police No evidence of unauthorized data transfers by top Chinese drone manufacturer: study Senate Democratic campaign arm launches online hub ahead of November MORE (R-Ariz.). She lost a 2018 Senate bid to Sen. Kyrsten Sinema (D-Ariz.) and only gained her seat after Gov. Doug Ducey appointed her to replace the late Sen. John McCainJohn Sidney McCainThe Hill’s Campaign Report: Bad polling data is piling up for Trump Cindy McCain ‘disappointed’ McGrath used image of John McCain in ad attacking McConnell Report that Bush won’t support Trump reelection ‘completely made up,’ spokesman says MORE (R-Ariz.). But she’s facing a tough challenge from Democrat Mark Kelly, who has proved to be one of the most prolific fundraisers of the cycle.

Democrats are hoping to bring at least one or two other states into play in the coming months, including Iowa, where Sen. Joni ErnstJoni Kay ErnstGeorge Conway group hits Ernst in new ad GOP senators introduce resolution opposing calls to defund the police The Hill’s Campaign Report: Republicans go on attack over calls to ‘defund the police’ MORE (R) is facing her first reelection bid, and Montana, where Sen. Steve DainesSteven (Steve) David DainesSenate advances public lands bill in late-night vote Koch-backed group launches ad campaign to support four vulnerable GOP senators OVERNIGHT ENERGY: Interior faces legal scrutiny for keeping controversial acting leaders in office | White House faces suit on order lifting endangered species protections | Lawmakers seek investigation of Park Police after clearing of protesters MORE (R) faces a strong challenge from the state’s sitting Democratic governor Steve BullockSteve BullockKoch-backed group launches ad campaign to support four vulnerable GOP senators Overnight Energy: US Park Police say ‘tear gas’ statements were ‘mistake’ | Trump to reopen area off New England coast for fishing | Vulnerable Republicans embrace green issues Vulnerable Republicans embrace green issues in battle to save seats MORE. 

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