September 12, 2019 | News | No Comments
Pictured above: Hailey Beiber
In the midst of New York Fashion Week, Alexander Wang and Bulgari took advantage of the burgeoning fashion atmosphere of the period, holding the launch for their Serpenti Through the Eyes of Wang capsule handbag collection on September 7.
Enlisting a comprehensive roll call of A-list guests—such as Hailey Bieber, Offset, Tiffany Haddish and Sofia Richie, just to name a few—the fashion label and luxury jewellery brand came together to celebrate their latest collaborative release, creating a one-night-only experience in New York City to toast the drop.
Creating a replica of a luxury department store, attendees walked through the temporary space and were able to see the full collection on display. As they mentally added a number of the collection’s items to cart, guests were also able to enjoy a number of interactive experiences, including a cosmetics-themed sundae station, a manicure station where guests could customise their nails with diamond-like embellishments, and a ‘fine jewellery bar’ which served themed cocktails in perfume bottles.
And while they took advantage of all the experiential moments the evening had to offer, guests were entertained by a number of performances from artists including rapper Rick Ross and Normani.
Speaking on the inspiration behind the event’s concept, designer Alexander Wang—one half of the collaborative duo—recalled the film that helped bring the launch to life.
“The concept for this event came to me when I stumbled upon a re-run of the ’80’s classic, Mannequin, with Kim Cattrall,” he said. “We wanted to recreate the magic of what could happen in a department store once the lights went out.”
Speaking on the importance of being innovative and having experiential tendencies when creating a space in where consumers would want to shop, Wang also had this to say: “In today’s shifting retail landscape, it is even more important for brands to re-imagine what the brick and mortar experience can be… with a shared vision and collaboration we brought to life what the future of retail can look like, which should always include fun and irreverence when re-imagined for a new type of consumer.”
To look inside the Alexander Wang x Bulgari capsule collection launch, scroll on.
Hanne Gaby Odiele.
Alexander Wang and Hailey Beiber.
Quavo and Alexander Wang.
Rick Ross.Click Here: Italy Football Shop